Fintech Marketing Agency Releases Playbook Designed to Improve Marketing ROI

November 13, 2018

Content Rewired, a leading content marketing agency for fintech companies, today announced the release of the Fintech Marketing Playbook, a comprehensive guide to content marketing strategy and execution for fintech enterprises and startups. 

“The feedback we’ve received from fintech marketing leaders is that there is not enough industry-specific information on improving marketing ROI,” said Ashley Poynter, CEO of Content Rewired. “Fintech is evolving so quickly that the digital marketing rules are different for players in this space. Our goal with this ebook is to provide end-to-end guidance based on our experience helping fintechs get marketing results.”

The playbook offers fintech marketing information, checklists, and best practices on documenting goals, tracking and measuring the correct metrics, setting a data-driven strategy, creating high-quality content, and distributing and promoting content to generate leads and boost sales. It includes several checklists to help fintech marketers track their own progress as well as a content calendar template to organize content planning. 

To download the Fintech Marketing Playbook, . 

Content Rewired welcomes viewpoints from thought leaders interested in participating in its ongoing series on fintech marketing best practices, . To request participation in the next edition of the blog series, . 

About Content Rewired:

Content Rewired specializes in the strategy and execution of custom content marketing programs for fintech companies.  As a custom content creation and content marketing shop, we excel in creating tailored white papers, articles and thought leadership for fintech companies to position them as trusted, credible leaders in the industry. Our content marketing programs compel action from decision makers, drive leads, and impact revenue. For more information, visit  

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